Durex is a brand that aims to liberate good sex for everyone. They also recognise the problems in the sex space, which includes the misconceptions and lack of representation surrounding people with disability and sex. In response to a D&AD New blood Awards brief our group had to create a campaign that challenges the misconceptions of disability and sex whilst normalising it at the same time. We wanted to make it fun and engaging, whilst not shying away from the fact there there is a real issues with the normalisation of disabled people and their sex life. This is how we came up with the Durex For Everybody Campaign. My roles were formulating the idea for the campaign, creating the tag lines, positioning lines and writing the script for the video.