In a group University assignment for the subject Copywriting, we were required to create a new hardware store chain, build a website and social media campaign for it. The unique selling point was that it was the only hardware store that was owned and operated by tradies. With this in mind, we created the new hardware store called Adifex. My primary role with the website and social media campaign was the copywriting side, writing all the copy and ensuring everything we said was on brand and screamed the USP where ever we could. I also played a major part in coming up with the name, tag line, website design and logo. This assignment won us an award for the Copywriting subject. 

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Scroll down to see the website and social media campaign.